• Dhru

Inspiration For World Rivers Day


Image credits: Unsplash

Before we dive in, INSPO broke a bunch of records last week! Here's a Twitter thread on how it went. Now, World Rivers Day is coming on September 27 and creatives might be seeking some inspiration for campaigns and content. So I curated a Board and scribbled some thoughts. I hope they help.


😢 Rivers are one of the most popular natural metaphors. It will be sad if they physically die and survive only as metaphors... 🏞️ Our experience of rivers is usually from the outside, on the banks. And so there are other physical features in the scene, which manifest in 33,058 HaikuJAM poems: mountains, stars, trees, sea, grass, pebbles, boats, ocean, wind. It seems that rivers are understood in the context of these other associations and not in isolation. ⛵ In our socially distanced era, could we turn to rivers for safe, outdoor entertainment? Check out this floating cinema on the River Seine in Paris for inspiration - picked up by the INSPO Design filter. 💗 The heart is a great overflowing river - according to Haruki Murakami in Kafka on the Shore. If we lose our rivers, we will lose our hearts... So we have much to lose. 🧠 Some claim that water can hold memories and be structurally influenced by thoughts and words. For a moment, let's say there's some truth in this. Now, we've all likely had conversations and shared words around a river... Where do they all go? Are they stored in the water? Are rivers data centres for the most intimate of human conversations? 💑 Humans often don't take action, unless something they care about is under threat. This is worth bearing in mind when telling stories about rivers and pitching river conservation projects. People may not connect to the Dictionary definition of a river: a large natural stream of water (larger than a creek). But they can be moved by the notion of holding hands with a lover and walking along the Italian Riviera. So it's the latter story that needs to be painted and how such precious moments are at risk of extinction, if our rivers die out... Let's pull those heartstrings. 🦦 Love is an association with Otters. Why not tell the story of rivers, through the lens of cute river animals? Imagine a movie where a baby otter's river home is being destroyed by pollution and other human activities, and people need to come together to rejuvenate the river. Or an otter who is a doctor and saves sick rivers - inspired by this mischievous Twitter account. Such narratives are stickier and more resonant than statistics and facts about the plight of rivers. 🕸 A river is not a singular entity. It's a complex ecosystem of interactions and associations - both tangible and intangible. 🌊 When a river merges with the sea, its world becomes bigger. From a boy, it becomes a man. It's a rite of passage where identities shift. 😞 The sea waits patiently for the river to meet it. If the river stops, then the sea will be waiting sadly forever. 🐊 Crocodiles swim in some rivers. And humans cry rivers and cry (or shed) crocodile tears. There are multiple connections between crocodiles and rivers, thus an opportunity for interesting wordplay. 👫 River banks are where life happens. We are: watching the water, walking with a lover, holding hands, sitting still, playing with friends, thinking about the future, enjoying the moment, missing our families, feeling free, listening to nature, finding ourselves and more... 🧘‍♀️ The different ends of the rivers are incommensurable polarities. But when we are inside the water, we become one... The river is home to every possible philosophy and life lesson. It's the ultimate teacher. 📖 As per Siddhartha by Herman Hesse, the river exists both here, at this point, and there, at another point, all in one moment... It exists in both the past, present and future. It is the embodiment of time. 🤔 There are both physical and metaphorical relationships between streams, rivers, seas and oceans. 🎶 Michael Jackson made music by stepping into a river and joining the flow

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